Book Review: Ezine Publishing Mastery: How to Publish Your Own Online Newsletter for Profits! by Anthony Ekanem

E-zine publishing is an online magazine. Much like in real life, it is simply a magazine that is delivered in a digital form. Most of the E-zines today are targeted towards Internet distribution and is meant to promote a website.

Normally, an E-zine usually caters to a particular niche or topic. It could be anything from 'How to make money online' to 'How to train your pet'. E-zines are distributed to their subscribers normally through e-mail. Normally people send E-zines to be published on a consistent, pre-planned basis. For example, an e-mail will be sent out every day, every 3 days, weekly, biweekly or monthly.

These E-zines are distributed using an autoresponder. An autoresponder is programmed for every subscriber to receive the e-mails in a chronological format in a sequential order. This is the biggest difference between an E-zine and its offline counterpart. An E-zine can send previous issues anytime regardless of when the subscriber has opted in to the E-zine. The autoresponder will do its job of follow-up from the day the subscriber has opted in and will follow through until its 'run' is exhausted.

Today, the majority of E-zines are website driven. It would be a surprising fact to know that the first E-zines were delivered on an electronic format such as CD-ROM and delivered to the subscriber's house by mail. That was in the 'stone age' when the power of e-mails and autoresponders were not realized yet. But now, the majority of the formats stick with e-mails or they send out notifications (or updates) in conjunction with websites or blogs. The e-mail usually contains the issue itself or a summarized format that ultimately links back to the original website for the main cheese.

There are two kinds of models related to E-zines - the free model and the paid model. Many general interest E-zine publishers offer free access to all aspects of their online content while other publishers have opted to require a subscription fee to access premium articles or audio and video content (depending on the niche). This does not mean that those free E-zines are not out there to make a profit. You can make a lot of money when you collect enough subscribers and you can sell them other online products. But the most important aspect of all is to collect targeted leads and compile them into your list.

There are other various sources of online profits that can be squeezed from E-zines such as promoting affiliate programs, building a relationship with your customers and gaining their trust.

This books tries to explain the basic concepts behind ezine publishing from beginning to end.

I was curious about this and wanted to see if I could learn something useful, but instead of an informative text this felt like a one hour and a half promo. Several resources were mentioned, and this just increased the feeling that I was listening to an advertisement.

I understand that if someone is interested in starting an ezine, one of the main goals is making money, but the author exposes this in a quite disgusting way, using expressions like “milk every cent from your subscribers”, or proposing to collect from many sources instead of doing our own research (almost plagiarizing). He also encourages hiring ghost writers.

The narration was perfect for this kind of book. More than a narration if seemed a sales pitch. It was not my favorite narration, but I have to say that Williams captured the essence of the book and transmitted it well.

I am not sure that this is the right format for this kind of book. I think I would prefer to have this written down to go over it again and again. There are dozens of free websites with this kind of information, so I would rather go there instead of using an audiobook, which has little useful information.

I received a copy of this book in audio format from the narrator in exchange for an honest review.

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lomeraniel

My name is Elena. Since I was a little child I loved science fiction and fantasy, and I can’t resist a good novel. In 2015, while wait I started to listen to audiobooks and I discovered the pleasure in being able to read while doing my daily tasks, so there’s always an audiobook playing on my phone. If you see me with my Bluetooth headphones on, please be gentle, I get easily startled.

I live with my boyfriend, which I met during my six-year stay in Belgium, four cockatiels, eight lovebirds, and a hamster in Madrid, Spain; and I like to spend my free time knitting and sewing while listening to audiobooks.